2021 Sugar Baby “Study” Goes Viral Again, Ministry Says Will Look Into It…Again

The Higher Education Ministry is reviewing viral figures linking university students to sugar-baby activities, but the same claims sparked controversy five years ago, when Sugarbook founder Chan Eu Boon was charged over the post.

The Rakyat Post TRP · News & blogs · 2 hr ago

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Fast forward to October 2026, and the issue is back in the spotlight, with Higher Education Minister Datuk Seri Zambry Abd Kadir saying the ministry will examine the information circulating on social media, including the methodology used and whether the figures accurately reflect the situation.
According to reports on 27 October, Zambry, in the Dewan Rakyat yesterday, acknowledged that the ministry did not yet have specific figures on the number of students involved in such activities.
It is understood that Zambry was responding to a question on the matter posed by Kelantan PAS MP Mumtaz Md Nawi.

Sentences selected automatically from the original article by The Rakyat Post.

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A viral story about university students becoming sugar babies has resurfaced, prompting the Higher Education Ministry to respond that it will look into it (having already looked into it before) but the figures behind the controversy were already under scrutiny five years ago.

In February 2021, dating platform Sugarbook made headlines after publishing a ranking of Malaysian universities with the most students allegedly registered as sugar babies.

The claims triggered a national uproar, with universities disputing the figures and the Higher Education Ministry questioning their credibility.

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Published: October 28, 2026 at 6:12 AM UTC
By: TRP
Section: Fun
Format: Article
Original: therakyatpost.com ↗

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Oct 28, 6:12 AM UTC
The Rakyat Post 2021 Sugar Baby “Study” Goes Viral Again, Ministry Says Will Look Into It…Again (this story)

2021 Sugar Baby “Study” Goes Viral Again, Ministry Says Will Look Into It…Again

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