PETALING JAYA: AmBank Group marked a significant milestone in its wealth management journey with the recent launch of its Kelawei flagship branch in George Town, Penang.

Retail banking managing director Cheong Chee Wai said the Kelawei flagship underscores AmBank’s commitment to raising the bar in affluent banking by combining human connection with a more sophisticated and personalised approach to wealth management.

“Our affluent clients are looking for more than financial products. They value trusted advice, convenience, privacy and a banking relationship that understands their aspirations and their individual circumstances. The Kelawei flagship has been designed around precisely that philosophy,” he added.