(Goodday Milk pic)KUALA LUMPUR: A good idea can start anywhere - including in the mind of a child wondering how something around them could be done better.

That is the thinking behind Goodday KidSTART 4.0, which returns for a fourth season with an expanded programme aimed at helping young Malaysians develop creativity, confidence and practical problem-solving skills.

Recognised by the Malaysia Book of Records as the country’s largest kidpreneur programme, KidSTART began with 340 participants in its first year and reached 8,000 students by Season 3.

This year, the programme will take participants through school roadshows, workshops, bootcamps and mentorship before culminating in a national finale. For the first time, the journey will also extend to the big screen through a film inspired by the programme and its young participants.