Bose has officially announced that it has acquired Skullcandy, bringing the lifestyle audio brand under its growing portfolio of audio products. Announced earlier this week, the acquisition builds on the two companies’ existing partnership, which has seen Bose’s audio technology integrated into Skullcandy’s headphones and earbuds.
Despite the takeover, Skullcandy will continue operating as a separate brand under Bose’s Premium Consumer Audio business. According to the official press release, the acquisition will give Skullcandy greater access to Bose’s audio technology and resources, while Bose hopes to leverage Skullcandy’s established brand identity and community connections to reach new audiences.
